Email Goldmine: Unlocking the Secrets of Effective Email Marketing

Educator: Barbara Murphy Shannon  

Join us for a valuable workshop where eligible members will uncover the secrets behind successful email marketing campaigns. Learn how to optimize your email strategy to ensure you’re not leaving money on the table. Key topics include:

Effective Email Campaigning: Understand the magic behind crafting compelling emails that drive engagement and conversions.
Key Metrics: Learn about bounces, open rates, and other critical metrics to track the success of your email campaigns.
Strategic Planning: Determine if you’re on the right track and how often you should be sending emails to maximize impact.

By the end of this course, participants will learn to:

- Craft effective email campaigns that engage and convert.
- Track and analyze key email marketing metrics.
- Develop a strategic email marketing plan tailored to their business goals.
- Implement best practices for frequency and content of email communications.