Email Goldmine: Unlocking the Secrets of Effective Email Marketing

💰 Your Emails Are Leaving Money on the Table—Let’s Fix That

📅 Date: Thursday, March 6, 2025

🕢 Time: 7:30 AM

🏫 Educator: Barbara Murphy-Shannon, Founder of Foreplay Copy

Who Is This For?

✅ Business owners who want to turn their email list into a revenue-generating machine.
✅ Entrepreneurs who are tired of low open rates and ghosted emails.
✅ Marketers & sales professionals who need a data-driven email strategy.
✅ Anyone who sends emails and wonders, “Am I doing this right?”

If your open rates are low, your click-throughs are nonexistent, or your emails feel more like an afterthought than a money-making machine, it’s time to change that.

Join Barbara Murphy-Shannon for a powerhouse workshop on email marketing that sells—without sounding spammy, pushy, or desperate.

What You’ll Learn in This Session:

1. Effective Email Campaigning

✔️ The secret formula behind emails that convert (it’s more than just a catchy subject line).
✔️ How to craft compelling copy that keeps readers hooked and clicking.
✔️ Why most business emails fall flat—and how to make yours stand out.

2. Key Metrics: Are Your Emails Working?

✔️ Understanding bounces, open rates, and click-throughs—and why they matter.
✔️ How to diagnose underperforming emails and turn them around.
✔️ What your email data is telling you—and how to use it to make more sales.

3. Strategic Planning: How Often Should You Send?

✔️ The sweet spot between too many and not enough emails.
✔️ How to create an email marketing plan that aligns with your business goals.
✔️ The automations that sell for you—even while you sleep.

Why You Need This Session

🔹 Because your emails should be making you money.
🔹 Because your competitors are in inboxes—are you?
🔹 Because great emails = loyal, engaged customers who buy.

If you’ve ever wondered:
 

• “Are my emails even working?”
• “How do I make people actually read (and act on) my emails?”
• “Am I sending too many or too few emails?”

This session is your answer.

Meet Your Educator: Barbara Murphy-Shannon

Barbara Murphy-Shannon isn’t just an email marketer—she’s a sales machine in human form.

As the founder of Foreplay Copy, she helps brands scale faster with behavior-based emails that don’t just land in inboxes—they sell.

💰 $1,000,000+ in sales generated from email campaigns and automations
🔥 The strategist behind sold-out programs, packed grand openings, and high-ticket sales—without a single phone call.
🧠 Armed with a Master’s in Psychology from Grand Canyon University, she’s an expert in word psychology—how the right words trigger trust, emotion, and action.

She doesn’t just write emails. She builds entire revenue-generating email systems—from copy to automation, tracking, and optimization. So while you sleep, your emails don’t.

Barbara has worked with local brands like Lights and Health, Mindful Barbell, Fountain Hills Healthy Heartbeats, Aesthetic Elegance, Rexy Snacks, and the Fountain Hills Chamber of Commerce.

If your emails aren’t selling, Barbara knows why—and she knows how to fix it.

But don’t take our word for it…

“Imagine my surprise when a client called one day ready to purchase...without ever talking to me.  She was very hard to connect with, and I finally decided to put her through the welcome email sequence Barbara built. Not only did she purchase, but she purchased $7000 worth of equipment. (an average sale might be $1150 - $3000).” 

-  PJ Cardona - Owner of Lights and Health, Fountain Hills AZ

Key Takeaways from This Session:

By the end of this workshop, you’ll know how to:
✅ Write emails that engage and convert—without sounding pushy.
✅ Track key email marketing metrics to measure success.
✅ Develop an email marketing plan that makes sense for your business.
✅ Automate and optimize your emails so they sell for you—24/7.

Don’t Let Your Emails Collect Dust—Turn Them Into a Money-Making Machine

If you’re not getting results from your email list, this session is a must.

🔹 Learn from a top email strategist who has generated millions in sales through email.
🔹 Get practical, proven strategies to improve your email game instantly.
🔹 Walk away with an actionable plan to boost your email marketing success.

Bonus: Attend and Win!

Every attendee will be entered into a giveaway for a free consultation with Barbara Murphy-Shannon 🎉

👉 Reserve Your Spot Now!

"Elevate Success" is an exclusive benefit for our Gold+ members, offering a unique opportunity to learn from industry experts in a series of dynamic and engaging sessions. Not a Gold+ member yet? Now is the perfect time to upgrade or join. New members will receive 30 days of complimentary web banner advertising valued at $100. Reach out to Kristin at 480-837-1654 to discover how you can elevate your success through membership with the Fountain Hills Chamber of Commerce.